Why script is important

Of course it is. You have an audience, a product or service to sell or a message to impart. They may want to visit your website, but you still have to apply all of the rules of advertising because quite simply, you want them to do something. The worst option which I see time and again, is to let a film crew create a quasi-documentary about your organisation. This is such sloppy and weak marketing. Documentaries are for TV channels, not websites.

They owe their existence to their subject matter which by definition is interesting. Homeless children. Sex trafficking. Why Script Writing is Essential to Video Production Strategizing before producing a new company video not only expedites the process, but provides clarity for everyone involved. In this article, I discuss the important aspects of a production script and share an example from one of our recent videography strategies in Surprise, Arizona.

What is Script Writing? The Visual Action. What Goes into the Script Writing Process? Attention Headline. When writing your script, you must understand that the initial communication is what hooks your audience. A failure to execute during this portion of the writing process can create boredom or disinterest overall. This is the most important element of production as you should want viewers to continue watching the video. Not only does this come in handy when executing casting calls, but it allows the characters to practice their lines and learn the purpose and personality of their respected role.

Scene Messaging. This is especially true when developing a video with humor. You must consider that way the joke will be perceived. Scene Transitions. Most movies, even short ads, have a number of transitions. Planning these out beforehand can save a lot of time and frustration. A simple misstep in this aspect can throw your entire story off. Poor transitions can create confusion or misinterpretation of what just happened.

Solidified Viewpoints. Experienced production writers, like myself, generally have an improved understanding of this. In order to incorporate the mood of every scene, I like to map out the visual representation of every scene through illustrations or box drawings. This enhances the way everyone understands camera angles, lighting, emotional reactions, surroundings, props, and additional features.

Detailing the scene with a written description is OK — but imagery tends to resonate better. Finalizing Your Written Script. Strategic Writing. Hopefully this blog has helped you understand the amount of strategic detail that goes into video production. When media is speaking to a specific audience or relaying a certain brand, this is essential. Less Time Filming.

As most projects, improved planning creates a better process. Scripts allow professionals to learn exactly how to confidently talk about the knowledge they already have. After going through the intense process of learning what the dialogue is actually saying and the meaning behind it, many will find the last step of memorization to be an easy feat.

It is no secret that communication is a large part of every professional career. Professionals must communicate with one another to get the job done, no matter what the task at hand may be. Fortunately, talking to colleagues seems to come easy to most professionals, probably because they share common interests and goals and spend time together quite frequently.

Unfortunately, when talking to clients, it can be harder to connect right away, and as a result, a goal set by the professional or their superior may not be achieved. In these cases, the extra help a script provides will go a very long way.

Using a script will lay the foundation for a professional relationship that is sure to be beneficial for everyone involved. Because every client is different and therefore every client-professional relationship is different, scripts should be taught to all employees of a firm to increase consistency and professionalism.

Scripts should always be taken seriously, because smart, timely dialogue is ultimately what will allow a professional to be taken seriously by their clients and colleagues.